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PR says that in four years “big gains” can be seen in the “Less alcohol more life” campaign

Pedra Badejo, Jul 2 (Inforpress) – The President of the Republic considered Wednesday that “great gains” of the “Less alcohol More Life” campaign can already be seen, but warned that “great challenges” still persist, namely the fulfillment of the new alcohol law.

Jorge Carlos Fonseca, who was speaking at the opening of the ‘online’ event, by video conference, to celebrate the fourth anniversary of the “Less alcohol more life” campaign, warned of the informal production and commercialization of “low quality alcoholic beverages”. In his view, there is still “great availability of easy access” for alcoholic beverages.

“However, we can already see the enormous gains in this area”, noted the head of state, stressing that the contributions of this initiative are indeed “indisputable”, highlighting the creation of a “vast” network of partners throughout the country.

“The campaign’s direction and coordination committee, with representation from all promoters and several partners, with emphasis on around fifty campaign ambassadors in all municipalities in the country, has allowed the development of a series of significant actions, that make this journey value and appreciate”, he guaranteed.



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