Government wants to take advantage of Expo 2020 Dubai to promote the country’s image and brand to the world

Praia, Feb 11 (Inforpress) – The Government wants to take advantage of Expo 2020 Dubai, in the United Arab Emirates, to make Cabo Verde known to the world and establish contacts and partnerships to promote business, by promoting the archipelago’s image and brand.

The Minister of Tourism expressed this strategy this afternoon during the public presentation of Cabo Verde’s participation in Expo 2020, organized by the Bureau International des Expositions from October 20 next to April 10, 2021, in which Cabo Verde will be represented in this exhibition among 192 countries.

Carlos Santos considered Cabo Verde’s participation as a unique opportunity to promote the country’s image, resulting in the promotion of its tourist potential and in its “desired” function as a service warehouse, located in the Middle Atlantic.

He said that the Government engaged in this participation with the “firm purpose” of using this global storefront to make known the country that can receive investments and sees tourism and the aeronautical sector as two of the main pillars for its insertion in the world economy.

For the government official, Cabo Verde will have to take advantage of the channels of dissemination and promotion, traditional and beyond, to increasingly transmit its image of stability, social cohesion, safe, accessible, and engaged, among others, in the objectives of sustainability and committed to the great designs outlined by multilateral organizations.



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